Hello Barbara,

I would like to sincerely apologize for the delayed response as we have been experiencing an unusually high number of tickets. I am sorry that it has taken longer than usual to respond to your concern and your patience is highly appreciated.

Google Analytics is meant to be used when you want to track visitor activity on your website and Amelia particularly, monitor conversions and marketing performance, but it's not useful for Google Ads.

Since you are using the popup feature, the URL is not present like you would have it in the address bar, but let me double-check with the developers if the URL can be found in another way.

I will report back as soon as i have the feedback.

Hello Barbara,

You can achieve this by creating a specific URL with parameters for your ad. Utilize the tool at https://ga-dev-tools.google/campaign-url-builder/ and input it as the 'Final URL' for your ad. In your GA4, you can monitor purchases originating from a specific campaign.

Alternatively, if you prefer not to track purchases that do not originate from an ad, you can implement the following workaround.

After setting up your Google Analytics integration (docs):

 you can add this script to events page that will remove tracking for bookings that doesn't have UTM tags:

<script>
function getUTMParameters(url) {
  const queryString = url.split('?')[1];
  if (!queryString) {
    return {};
  }
  const params = new URLSearchParams(queryString);
  const utmParams = {};
  
  const utmParamNames = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term'];
  
  utmParamNames.forEach(paramName => {
    const paramValue = params.get(paramName);
    if (paramValue) {
      utmParams[paramName] = paramValue;
    }
  });
  return utmParams;
}
window.ameliaActions = {
  ViewContent: function (success = null, error = null, data) {
    const extractedUTM = getUTMParameters(window.location.href);
    // Furthermore, you can adjust this 'if' statement for a specific UTM tag value
    if (Object.keys(extractedUTM).length == 0) { 
      window.wpAmeliaSettings.googleAnalytics.tracking.event = []
    }
  }
}
</script>

Please, let us know if it works.