Hi, Jose.

Firstly, I would like to sincerely apologize for the delayed response as we have been experiencing an unusually high number of tickets. I am sorry that it has taken longer than usual to respond to your concern and your patience is highly appreciated.

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Sorry to disappoint you, but we have made that table by using our Simple Table type.

The Simple tables can be useful for a demonstration like that, 

because it has some unique features to make building a visual static table easier, such as merging cells, reordering rows with ease, etc,

but on the other hand, with Simple Tables , they have certain limitations when compared to other table types.

Such as :

There is no front-end editing, sorting, searching, filtering, exporting, or pagination in this table type,

and it is not possible to have an existing data source to pull the data, such as with Formidable Forms as your use-case.

You can see more details on Simple Tables on the hyperlink above.

Also, this kind of layout is only easy to do with Simple tables, with this "vertical" cell alignment,

but with tables connected with a data source, for something like that you would need a certain level of custom work, which is not provided by our support.

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So, at this time we do not have a user-friendly way with our built-in options to make dynamic comparison table like this.

You can make a suggestion for our developers, though, and they will work on it in the future.

Please feel free to search on our suggestions page, 

 to see if someone may be already suggested this feature. If you can't see it, feel free to add your suggestion there,  and as more people vote, the feature will move higher on the priority list.

You can certainly follow our changeLog page if you'd like ( it is also available in the plugin dashboard), where we state any changes/new features/bug fixes during updates;

and our newsletter, so you're informed about new features, bug fixes, freebies, etc.