Hi, Scott.

Thank you for reaching out to us.

- You just need to turn on the option “Parse shortcodes” in main Settings of the plugin;

and you can place a shortcode in a cell, if the column data type is string.

Here is the documentation page if you need more details about general use of string columns - https://wpdatatables.com/documentation/column-features/string-columns/

If you need further assistance, don't hesitate to contact us. Thank you