Hey there, Awesome Customers!

Just a heads up: We'll be taking a breather to celebrate International Workers' Day (May 1st and 2nd - Wednesday and Thursday) and Orthodox Easter from Good Friday (May 3rd) through Easter Monday (May 6th). So, from May 1st to May 6th, our team will be off enjoying some well-deserved downtime.

During this time, our customer support will be running on a smaller crew, but don't worry! We'll still be around to help with any urgent matters, though it might take us a bit longer than usual to get back to you.

We'll be back in action at full throttle on May 7th (Tuesday), ready to tackle your questions and requests with gusto!

In the meantime, you can explore our documentation for Amelia and wpDataTables. You'll find loads of helpful resources, including articles and handy video tutorials on YouTube (Amelia's YouTube Channel and wpDataTables' YouTube Channel). These gems might just have the answers you're looking for while we're kicking back.

Thanks a bunch for your understanding and support!

Catch you on the flip side!

Warm regards,

TMS

Okay
  Public Ticket #2205138
False advertising
Closed

Comments

  • Valberg started the conversation

    Hello,

    I was wondering why you falsely advertise your prices on your website? On your website, it says that a yearly cost for the basic entry level is $59, once you click that option (and I was quite happy to buy it for that price), all of a sudden, the price ticket goes from dollars to euros and from $59 to €67.07, which is a far cry from $59, it´s close to $75, that´s about 21% increase in price ticket, I mean, what the hell? Nowhere it says that the price ticket may increase by as much as 21% once you click purchase, this to me is false advertising and before I go and review you guys all over the place for this douchebaggery of a thing, I wanted to give you guys a chance to explain yourselves. I don´t think it´s an unfair request that the prices are as advertised, I don´t go to the supermarket and buy milk at $1 and once I reach the teller, it´s $1.21, you would be pretty pissed off if that happened, right?

  •  2,498
    Aleksandar replied

    Hello Valberg.

    Thank you for your interest in our plugin and your honest opinion.

    The base price for our plugin's Basic license is $59. However, since your price changed to Euros, I assume you're from a EU country, and all EU countries have VAT (Value Added Tax) which is mandatory for every product - physical or digital. The VAT changes in percentage, however, depending on the country (usually it's around 20%).

    For instance - if you're from Germany the price would be:

    7532568515.png


    If you're from the Netherlands:

    8459473139.png


    And if you're from France:

    5893162300.png

    And so on. You can even see that it says (inc. VAT) right next to the price.

    So when mandatory VAT is applied to the transaction, you get the price of the plugin in your country. Some countries (mostly countries outside EU) do not have VAT applied to digital products, so for example - in Serbia, the plugin is $59:

    5616617800.png

    You can test this yourself on our checkout page just by changing the country in the second step. Unfortunately, you cannot purchase the plugin as if you're in a different country, to get a better price.

    Paddle is our reseller, and they entirely handle VAT (sales tax) for all digital products sold to countries where this is a legal requirement, eg. EU member states, India, Australia and more.

    VAT registered businesses who purchase products through Paddle will not pay VAT if the transaction is cross-border (they do this by entering their VAT ID at the time of purchase - "Add VAT Number" in the checkout window). 

    Paddle acts as a Digital Platform for the purposes of EU VAT. Put simply, Paddle acts as a re-seller of a product, meaning that they can collect the relevant information about the customer, charge them the correct amount of tax, and return it to the relevant authority.

    I hope you don't get me wrong, but I'll use your comparison about milk - when milk is delivered to the store, VAT is already applied, since the sale will take place at a certain store in a certain city, and country - they already add VAT to every product delivered to the store. Digital products are sold all over the world, so we cannot add tax to the base price simply because it is not the same in all countries. It'd be different if the plugin was sold on a CD in a store - then VAT would be applied before being put on a shelf, and you'd see €67.07, not $59.

    I hope that helps.

    Kind Regards, 

    Aleksandar Vuković
    [email protected]

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  •   Valberg replied privately
  •  2,498
    Aleksandar replied

    Hi again Valberg.

    Let's please keep it professional here. No need for comments like this:

    So where does this tax go if you are all so high and mighty on these tax laws

    I'm not the one who applies VAT to the transaction, and as I mentioned in my last reply - Paddle entirely handles VAT for all digital products sold to countries where this is a legal requirement.

    VAT must be collected on digital products sold to consumers within the EU, on certain inter-state US transactions, and in a growing number of other countries. It is charged on top of the sale price of a product, and must be returned to the relevant tax authority i.e. the governing body at the buyer’s location.

    This means that whether a VAT charge is applied to a purchase depends on the location of the buyer; if the buyer is from a country where VAT applies, a VAT charge will be applied to the transaction. The buyer is responsible for paying the VAT. Whether the seller of the product is VAT registered has no impact on this process.

    As of September 24th, 2018, Paddle had to begin charging sales tax for B2C buyers purchasing in Iceland, and as of January 4th 2019, they began charging sales tax for B2B buyers purchasing in both Iceland and Russia.

    We surely don't know if Paddle is overcharging VAT for Iceland, but you would need to contact them here to see why this happens.

    After some personal research I found this:

    7519927415.png

    As per rsk.is, the standard rate of VAT in Iceland is 24%

    This info checks out on many other sources:

    https://tradingeconomics.com/iceland/sales-tax-rate

    https://www.avalara.com/vatlive/en/country-guides/europe/iceland/icelandic-vat-rates-and-compliance.html

    https://www.island.is/en/finance/taxes/taxes_on_goods_and_services/

    The lowest I found on digital products' VAT rate in Iceland is here, where it is set to 22.5%.

    If you have any further doubts about VAT being too high for your country, please reach out to Paddle using their contact form, and I'm sure they'll provide more details about this.

    Kind Regards, 

    Aleksandar Vuković
    [email protected]

    Rate my support

    wpDataTables: FAQ | Facebook | Twitter | InstagramFront-end and back-end demo | Docs

    Amelia: FAQ | Facebook | Twitter | InstagramAmelia demo sites | Docs | Discord Community

    You can try wpDataTables add-ons before purchasing on these sandbox sites:

    Powerful Filters | Gravity Forms Integration for wpDataTables | Formidable Forms Integration for wpDataTables | Master-Detail Tables

  •   Valberg replied privately
  •  2,498
    Aleksandar replied

    Hello again Valberg.

    Thank you for pointing out that there's no notice about potential VAT rate applied to a transaction. That will be added. I'm sure it was listed, so I don't know how that got removed from our website.

    Like mentioned before - Paddle handles VAT, and saying you're sure that it is not being paid to your home country is implying fraud. All VAT related questions from this point on should be forwarded to Paddle through their contact form.

    Kind Regards, 

    Aleksandar Vuković
    [email protected]

    Rate my support

    wpDataTables: FAQ | Facebook | Twitter | InstagramFront-end and back-end demo | Docs

    Amelia: FAQ | Facebook | Twitter | InstagramAmelia demo sites | Docs | Discord Community

    You can try wpDataTables add-ons before purchasing on these sandbox sites:

    Powerful Filters | Gravity Forms Integration for wpDataTables | Formidable Forms Integration for wpDataTables | Master-Detail Tables